Now advertisers are getting really difficult to guess the mind!
Now advertisers are getting really difficult to guess the mind! Now advertisers are getting really difficult to guess the mind! I once thought that as long as the sign is large enough, you can win the Party Dad.And now I am coming to understand this stems can no longer take the party to ridicule. Recall the recent fires in advertising can be found, advertisers are being sought from the sense of presence, into a sought clarity, such as Jingdong food This ad is a fresh case. Watching this video, I was the biggest feeling is: True One World, with a Mom and Dad. Every home, my mom is so automatically open nagging mode: wear so thin, you do not want to grace the temperature, sit there all day playing phone will know, my nagging suspicion that you hurry to marry off their own way; you broke when the room never knock down orange righteous twisted out; playing outside late, quasi-comic opens a phone call, never treat you as a child… The child is always annoying your parents too, and always after the home, will suddenly grow up at some point, realize that their love for you.Unknowingly and they swap roles, evolved into feeding request from: Start big and small home contract; from parents to want to send some money into a big red; every time the phone always told them to take good care of the body. To be honest, at first glance this video, because of being attracted to the plot, until the ending of the sign appeared, I did not realize that food advertisers are Jingdong.And this is precisely the reason became individual users diss this ad. Brand advertising is not associated with the degree of negative feedback! This ad Jingdong to give food to bring it directly to the conversion rate? .Advertising is not sellers, food Jingdong millions in advertising Is it for naught?Instead, make a small transparent in advertising, this is precisely the meaning of their own food Jingdong. 01 . In the past, it seems, advertising is used to promote products.Whether as holidays this year, not gifts, gifts also receive melatonin so straightforward shouting slogans, like Pepsi or New Year’s articles as find ways to implant, must emerge in order to play the effectiveness of.So, when you see Jingdong food throughout the commercials, the brand mention, it is natural to wonder: such commercials, helpful? In my opinion, this is actually a misunderstanding of Jingdong food. Yes, in the ad, Jingdong food does play a small role in a transparent, but the sense of transparency does not mean viewing the ad does not know who the advertisers are, but from the past slightly embarrassing brand of hard implants mode, change It became deliver the brand attitudes and values.Like before you read the ad, it will only remember Oh, this is Jingdong food advertising, and now the feeling is ah, Jingdong food this good warm heart ah advertising. Although the lens a little, and the goodwill of the brand has deepened. 02 . General business platform advertising, its main purpose is certainly sellers.But for Jingdong food, the brand has enough popular, especially in the New Year this time, which in itself is no shortage of traffic.Alone a marketing campaign to promote sales, is clearly not necessary. The main purpose of this Jingdong food marketing activities, brand attitude has become a transfer from direct to promote consumption, transformation. During festive occasion, family people always constant theme.Jingdong this food advertising, the same family anchored, ferret out between parents and children the guardian of such a growing relationship with each other. Advertising Finally, when the family portrait with the narration, read out no matter what time, as long as I look back, my parents always in the people’s emotions reach the highest point of the moment, see mouth is a blessing theme of ending a timely manner, and this made affection inspired by the goodwill, the body will naturally transferred to the brand. 03 . In fact, many smart advertisers have come to identify the content of this advertising model is king. For example, “someone will secretly love you” after the heart-warming story, people remember the 999 Ganmaoling; Another example is the “tomato scrambled eggs”, even if the content is slightly controversial, but people still know, children can do to study in China Merchants Bank card.Soft power of advertising, than you can imagine.Do not believe you can Consider that, at the end of last year scraper few pieces of advertising, the spread of the virus is not because of the content enough to impress people, will lead to another round of?When advertisers put down forcibly implanted obsession, good intentions content, as long as the content enough to impress consumers, consumers will not hesitate to do independent brand spread. Finally, and by the feeling of the video. If you can, I also want to have a machine that can travel through time shot past video recorder, to record young and naive, I did not see, those parents devoted their love, but also record their youth come back. 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